A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications
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Popis
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications
Parametry
| Rok vydání | 2006 |
| Autor | Doyle, Peter;Stern, Phil |
| Počet stran | 464 |
| Výrobce | Pearson Education Limited |
| Vazba | Brožovaná |
| Jazyk | anglické |
| Váha | 869 gramů |
| ISBN | 0273693980 |
